Bright And Pure: Eco-Friendly Household Cleaning Supplies

Bright and Pure is a hypothetical cleaning supply company, whose mission is to be as natural as possible—so as to be easy on you and tough on dirt. 

Bright and Pure's packaging was created to resemble the shape of a lemon (a main natural ingredient in all products). It was also made using paper products to further establish the eco friendly nature of the company. The PDP is kept minimal, and uses a san serif font to convey the modernity of the company.